A Entertainments has concluded its delivery of 18 accompanying events for the national “Ghayyer Jaw 2026” campaign. The programme travelled across governorates, shopping malls and commercial destinations in the Sultanate of Oman, supporting a summer campaign designed to stimulate commerce and tourism and enrich the experience of shoppers and visitors.
The national campaign was led by the Ministry of Commerce, Industry and Investment Promotion, in cooperation with the Ministry of Heritage and Tourism, the Ministry of Interior, the Consumer Protection Authority, Muscat Municipality and the Oman Chamber of Commerce and Industry, alongside private-sector partners.
A Entertainments delivers 18 events for Ghayyer Jaw 2026
A Entertainments delivered a series of entertainment and interactive events accompanying the campaign. The tour visited prominent shopping centres and destinations across Oman, reaching audiences in different locations and offering families and visitors a varied summer experience.
Tour stops and shopping destinations
- أكتيف عُمان – Active Oman
- المزن مول – Al Muzn Mall
- صور سيتي سنتر – Sur City Centre
- مول عُمان – Mall of Oman
- صحار سيتي سنتر – City Centre Sohar
- لولو – عُمان أفنيوز مول / Oman Avenues Mall
- صلالة جراند مول – Salalah Grand Mall
- ذا فيلاج – The Village
- سيتي سنتر السيب – City Centre Seeb
- نجوم مول – Nujum Mall
- العريمي بوليفارد – Al Araimi Boulevard
- نزوى جراند مول – Nizwa Grand Mall
- مسقط جراند مول – Muscat Grand Mall
The event tour ran through August and September 2026, before reaching its final stop at Al Muzn Mall.
Entertainment reaching audiences across governorates
Throughout the programme, A Entertainments focused on interactive entertainment that reflected the identity of “Ghayyer Jaw – Live The Vibe” and the spirit of the summer campaign. Events at busy shopping centres and destinations brought the campaign directly to families, shoppers and visitors, turning its promotional and entertainment messages into experiences on the ground.
This reach supported the campaign’s aims of stimulating activity in markets and shopping centres, encouraging domestic tourism and enhancing the summer visitor experience.
1,650 businesses and 18 events across five governorates
According to the closing figures announced by the Ministry of Commerce, Industry and Investment Promotion, Ghayyer Jaw involved 1,650 companies and establishments and 18 shopping centres and commercial complexes, with 18 accompanying events across Muscat, North Al Batinah, South Al Sharqiyah, Al Dakhiliyah and Dhofar.
The ministry stated that the campaign helped stimulate commerce and tourism and enrich the shopper and visitor experience through coordinated offers, events and prizes, with attention to supporting small and medium enterprises.
A partnership between government and the private sector
Ghayyer Jaw demonstrated cooperation between government entities and the private sector on a national initiative supporting the local economy, commerce and tourism.
At A Entertainments, we are proud to have contributed to this national experience through the management and delivery of accompanying on-site events, bringing them to audiences at prominent shopping centres and destinations across Oman.
The project forms part of A Entertainments’ experience in event organisation and management, promotional campaigns, audience experiences and entertainment in Oman. We work with government entities, brands and shopping centres to attract audiences and help deliver campaign objectives on the ground.
The conclusion of Ghayyer Jaw 2026
The national Ghayyer Jaw campaign officially concluded in the Wilayat of Seeb in September 2026, following a season of events, offers and activities across five governorates.
For the A Entertainments team, its conclusion marks another milestone in our event and audience-experience projects in Oman. We are proud to have helped transform a marketing campaign into live events that reached audiences in multiple locations.
18 events, prominent shopping destinations in Oman and five governorates, brought together in one experience: Ghayyer Jaw 2026.
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Source: Campaign closing figures reported by Oman News Agency on 28 September 2026, and tour information supplied by A Entertainments.
